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Graeme Smith graduated from Liaison College Hamilton in 2009.
photo courtesy of Terry Asma, 2020studios |
Gorilla Cheese was not the first food truck business in
Hamilton, but owners Graeme Smith and Scott Austin might have been the first to
announce their ever-changing location on
Facebook and
Twitter. It’s this
urban-savvy marketing combined with their innovative curbside menu that
attracts great crowds wherever they set up shop.
The inspiration for Gorilla Cheese’s gourmet grilled cheese
sandwiches took flight while Graeme was studying at
Liaison College Hamilton.
“Originally I developed the project as a restaurant,” he
recalls. After graduation, he was ready to follow through with his plan until
his long-time friend got him thinking outside the box. “Scott came up with the
idea of a food truck. We started researching the same day. I had no idea until
then that they were such a massive trend in the United States.”
Gorilla Cheese’s popularity is no accident. With a small
crew of employees they work long hours in a hot truck, producing comfort food
with a twist. Who would have thought a grilled cheese sandwich could create
such buzz? By adding things like bacon, apples and maple syrup (the
Lumberjack), or turkey, pear and cranberry sauce (Quirky Turkey) to the
requisite cheese and bread, they have elevated the status of North American
street food to a new level.
After just one year in business, the demand for their
portable menu has outstripped their one-truck capability. “It kills me to turn
down so many functions,” says Graeme. Their second truck is on order, and
should hit the streets in late 2012. “Another truck will let us travel out of
town, or be in two places at once in Hamilton.”
That’s great news for fans who check their phones before
deciding on lunch, and for the rest of the Golden Horseshoe hungry for a twist
on tradition.
Twitter: @gorilla_cheese
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There's always a crowd waiting in line for Gorilla Cheese's gourmet grilled cheese sandwiches. |